Starbucks is attempting to revolutionize the way we pay for our coffee in the US, and now that includes gifting coffee too. The Seattle-based company has launched an electronic gift card they call the 'Starbucks Card eGift,' which allows you to buy someone a coffee or three, via email or Facebook. Senders select an amount between $5 and $100 depending on how many coffees you need to buy, and can pay for it via PayPal or with a credit card. Taking the e-card idea and running with it, Starbucks allows you to choose from a plethora of designs to suite any occasion, and fire off that card via email or through Facebook. Even advanced purchase and auto-delivery is possible, making sure you don't miss that crucial someone's birthday. While this isn't the first time Starbucks has experimented with Facebook coffee buying, this marks a shift to open up the eGift system to a wider audience through email.Starbucks Card eGift recipients have several choices of how to utilize the cash sum. They can either print it out for in-store renumeration, add the balance to an existing Starbucks Card, or transfer the card to the Starbucks Card iPhone app -- a simple and quick solution for any Starbucks addict.
So next time you're stuck for a gift, need to pay someone back, or want to introduce someone to the Starbucks way, going electronic isn't a bad idea.
Starbucks Card eGift continues digital payment assault via Facebook and email originally appeared on Download Squad on Wed, 26 Jan 2011 03:55:00 EST. Please see our terms for use of feeds.
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