Saturday, May 28, 2011

Dove Ad Casts Spotlight on Madison Avenue Racism

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From the Huffington Post:

When people ask Eugene Morris why he left a virtually all-white advertising firm in the early 1970s for an African-American one, he tells them about the time he asked a white higher-up for an overdue raise.

"He started telling me about how well-dressed I was," Morris recalled. "He told me that I had a nice sports car, which I did, and he told me that he knew that I had a very nice apartment. He started naming all these things, these possessions of mine, and he said, 'Aren't you making enough money?' I thought the next thing he was going to say was, 'Well what more would a 'mmmm' want?'"

Incidents like these added up, Morris said, and after a while he decided he'd had enough, as did many other young black executives who left the advertising world after an initial surge of racially progressive hiring in the late '60s and early '70s.

Read more here.

 

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