Saturday, June 4, 2011

Twitter Gets Even More Popular With Black Users. Why?

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From Forbes:

Twitter has long enjoyed a disproportionately strong following among African-Americans, and it's getting stronger still. A full 25 percent of black internet users are on the character-restricted social messaging service, and 11 percent say it's a part of their daily routine, according to the Pew Research Center's Internet & American Life Project. That's up from 13 percent just six months earlier. And of that 25 percent, 11 percent say they use Twitter in a typical day.

The numbers for white internet users aren't even close: 9 percent use Twitter sometimes, and 3 percent are on it in a typical day. Hispanics fall somewhere in between (19 percent and 5 percent), while Asian-Americans aren't included in the results for reasons Pew explains here.

Why are black people so much more inclined to tweet? A couple of explanations have been put forth. One is a fairly straightforward network effect: The more of your friends that are already on Twitter, the more utility you'll find in joining. According to Slate's Farhad Manjoo, black Twitter users are more likely than whites to form into densely-interlinked clusters.

Read more here.

 

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